The Three Minds

"Are you ON mind, FRONT of mind or TOP of mind?"

Kwan empowers people to create connections, rather than merely contacts, and convert them into advocates – the key to effective, high-value, sustainable relationships.

KWAN Three Minds

The Three Minds™ is a unique advocacy model developed by Jon Burgess. It asks the key question – are you ON mind, FRONT of mind or TOP of mind with the relationships of greatest importance to you and your organisation?

Relationships drive your ability to maintain and grow value through a sustainable pipeline of relevant opportunities. They also empower you to adapt to an ever-changing marketplace by continually introducing new ways of thinking and working to your personal context and wider organisation. The ability to connect and collaborate sits at the heart of these.

Kwan empowers people to create connections, rather than merely contacts, and convert them into advocates. We do this by mobilising people with the values, behaviours and strategies to remain relevant and top of mind, building a transformational capability within individuals and organisations.